Benefit Cosmetics

Brow Try-On

Benefit’s Brow Try-On is a next-gen AR brow experience. Users are able to virtually “try on”a variety of brow looks so they can see—on their own face—the transformative power brows have on their entire look. As the lead designer, I worked with the technology partner to define the styles and ensure that the quality of the AR was realistic and approachable.

• First Augmented Reality 3D video over mobile web.​

• First mapping of actual brow hair, not sticker overlays.​

• Deployed on 42 websites internationally.​

• +400k sessions, +50% time on site, +20% basket size.

• 700k sessions, +50% time on site, +10% basket size.

• 3.5M brows tried on! Average ~5 per session.