Art Direction

Before product design, I spent eight years in brand and art direction at Benefit Cosmetics, leading creative across global campaigns, content, and digital channels. That foundation — understanding how visual language shapes how people feel about a product — is still central to how I design today.

A cartoon woman in a white top, blue pants, and red high heels is walking across a row of black piano keys on a pink surface, holding a phone to her ear.

Benefit Always-On

Role: Creative Director, Global Social and Content

A monthly content program I created and ran for Benefit's global markets, setting editorial direction, briefing and managing content creators across multiple countries, and maintaining a consistent brand voice at scale. The highest-performing social assets globally came from this team.

A diverse group of five women with different skin tones and hairstyles, wearing pink clothing, sitting or standing in front of a stylized depiction of the Earth with a pink background.

Content Creators

Every month we set an editorial direction and select interesting content creators to bring the theme to life. Working with various artists has allowed us to test and learn which content is resonating with our consumer the best.

@ailiebanks

A woman holding multiple cutouts of her own face, creating an artistic layered portrait against a pink background.

Risk takers

Social is quick - we have been tasked to create content that pushes us into global conversations and also allows us to try new and different avenues to success.

@franknitty3000

Two miniature shopping carts filled with beauty products, set against a pink background.

Results

Adoption from our markets has been the key to our success but the highest performing, both in reach and engagement, social assets globally have been created by this team.

@me

StyleSeat Photography

  • A woman with curly voluminous hair in a pink top and a man with short hair in a yellow shirt stand back-to-back against a warm orange background.

  • A woman with long blonde hair poses against a pink and orange gradient background, wearing a striped top, with hair blowing in the air.

  • A young Asian woman with long dark braided hair, wearing purple top and large teardrop earrings, against a peach-colored background.

  • A person with braided hair wearing a pink button-up shirt, looking down against a pink background.

  • A profile view of a woman with long braided hair, various ear piercings including a large heart-shaped earring, wearing a purple top, against a coral background.

  • A young man wearing an orange button-up shirt with a textured fabric, standing against an orange background, with one hand behind his neck, looking into the camera.

Videos