Art Direction
Benefit Always-On
A monthly content kit designed to empower local markets to spotlight products and extend Benefit’s brand DNA beyond key product launches.
As the creative director for this initiative, I set the monthly editorial themes, selected and briefed content creators, ensured the development of high-engagement assets, occasionally took on the role of photographer, and oversaw post copy to maintain a consistent brand voice.
Content Creators
Every month we set an editorial direction and select interesting content creators to bring the theme to life. Working with various artists has allowed us to test and learn which content is resonating with our consumer the best.
@ailiebanks
Risk takers
Social is quick - we have been tasked to create content that pushes us into global conversations and also allows us to try new and different avenues to success.
@franknitty3000
Results
Adoption from our markets has been the key to our success but the highest performing, both in reach and engagement, social assets globally have been created by this team.
@me
StyleSeat Photography
