Benefit has been known as being the authority on brows since its founding and in 2016, they took that focus a step further by launching the Benefit Brow Collection - a comprehensive line of products.

Knowing that the launch of 10 products with a wide shade range may be intimidating to their customers, Benefit teamed up with Parade to design a digital experience which would aid in women finding their perfect products.

As the art director to this project, I worked closely with the team to establish personas, map the customer journeys, develop concepts, test, and ultimately design the end experiences.