Boi-ing Product Finder

Benefit was preparing to launch a refreshed Boi-ing concealer collection, introducing a new hero product: Airbrush Concealer. While the collection offered options for different coverage needs, finishes, and skin concerns, customers often struggle to confidently choose the right concealer online—especially when shopping across multiple retailers with different browsing experiences.

To support the launch, I designed a Concealer Product Finder that quickly matches customers to the right Boi-ing concealer based on their needs. The experience was intentionally simple, fast, and mobile-first, with a modular design that could be integrated into Benefit’s site and adapted for retail partners—and later extended to other product categories