Experience

StyleSeat INC

Associate Design Director, Product & Marketing Aug 2022-present

Lead Product Designer

Sr. Product Designer

Benefit Cosmetics

Associate Design Director 2016-2019

Management
I oversee a small team of designers working to ensure their growth and development

Interaction Design and UX:
Working with the developers, I am the design owner for Benefitcosmetics.com globally. I oversee content strategy, product enhancements, and brand consistency across all channels.

Creative Concepting & Campaign Development:
I conceptualize and develop launch campaign toolkits for our global digital markets. I art direct and design visual assets for our site and social channels.

Content Creation
As the lead of the “Always On” content factory, I establish a monthly editorial calendar, work with content creators, and shoot in-house photography to support our global social channels.

Senior Digital Designer 2013-2016

Interaction Design and UX:
Worked with our creative agency in discovering, designing, and developing our responsive site (launched January 2016). 

Creative Concepting & Campaign Development:
I conceptualize and develop launch campaigns toolkits for our global digital markets—I art direct and design visual assets for our site and social channels.

Global Market Lead
Work to ensure brand consistency across all our social and web properties. I am responsible for guiding market-specific initiatives including games, microsites, online booking products, and email programs.

 Digital Designer 2010-2013

Site Features: 
My role includes wireframing, UX considerations, and visual design.

Campaign Designer
I manage product campaigns from concept to execution - Photoshoots, Video shoots, and campaign collateral

Design Liason: 
Review design quality, mentor, and advise global markets' digital advocates to improve the caliber of their work on social media.

Freelance Interactive Designer
March 2008 -2010 Clients include: Landor, Chevron, Citi, Autodesk, Sun Microsystems

JWT Graphic Designer
August 2004 - March 2008 Clients include: Texas Instruments, Symantec, Samsung, Citrix, Ford, Riverbed

Factory Design Labs Design Intern
2001 Clients include: Denver Advertising Federation, Volant Skis, Copper Mountain Resorts.

Education

University of Denver BFA in electronic media arts and design

General Assembly User Experience Design Course

Skills