StyleSeat
StyleSeat is a marketplace and scheduling platform connecting independent beauty, wellness, and fitness professionals with clients ready to book. Over the past several years, I’ve had the opportunity to lead major product redesigns, reimagine onboarding, and ship high-impact features across the platform. I work closely with Product, Engineering, Data, and Leadership to turn research and experimentation into thoughtful, measurable improvements, and I’ve helped grow our design system to support scale, consistency, and velocity.
Below are some recent projects that are in various states of dev complete.
2019-present
Personalization
Problem
New clients start with a cold, unpersonalized search experience, leading to low first-session booking conversion.
Solution
Ask a small set of low-friction questions on first visit to capture preferences and immediately personalize search results.
Impact
Targeting higher first-session booking CVR and improved early engagement.
Tools
Lovable, Figma
Designing the outcome in lovable
The Prompt
I’m exploring adding a simple personalization entry point in search that lets clients share what they care about, like preferred days and times, style or service type, and distance. The goal is to give users more control over their results while helping us surface more relevant matches and drive higher-quality bookings.
The Learnings
Time to first draft was cut significantly
Established filter patterns are easy to pull from
Narrowing Broad Intent
Problem
Clients search by broad service categories but want specific services, creating friction and drop-off before booking.
Solution
When a client taps a service category, prompt them to choose the service they’re interested in, then prioritize Pros who offer it.
Impact
Targeting a +1–2% lift in search → profile conversion and increased bookings.
Role
Lead Product Designer, Growth & Search
All imagery was AI-generated
Ai Review Summaries
What was done
We improved the look & feel of the Client review modal and used AI to generate a summary of all the Client reviews for each Pro.
Impact
Users who actually interacted with the new reviews modal showed a +2.51% directional lift in booking rate
Role
Lead Product Designer, Project Champion