The Pro Home Tab is StyleSeat’s most visited surface and a key driver of habit and retention. This project reimagined it as a business command center that helps Pros quickly understand performance, priorities, and how StyleSeat supports their success.

A streamlined, outcome-driven Pro onboarding experience that helps new professionals understand value quickly and take the right first steps—driving +46% activation and 25% faster time to first booking.

An accept/decline experience for New Client Connections that balances pro control with marketplace health—resulting in a +12% increase in client monetization.

An updated Top Pro program that clarifies what “great” looks like on StyleSeat and rewards pros who meet that bar—driving a 9.75% increase in monetization

At StyleSeat, I led and contributed to a range of growth and marketplace initiatives focused on activation, trust, and monetization. The work highlights projects across many areas, showcasing how I approach complex problem spaces, collaborate cross-functionally, and drive measurable product outcomes.

High-impact campaign and e-commerce design work that blends bold brand storytelling with performance-focused UX to support launches and growth.