Sr. Manager of Product Design and Lead Product Designer (Dec 2022 - Present)

• Lead & mentor a multi-disciplinary design team

• Set UX and product strategy in partnership with PM/Eng.

• Partnered with Data/Marketing/Research to ship features that increased conversion, retention, and monetization.

• Introduced user-centered frameworks (JTBD, journey mapping, prototyping) that improved clarity and decision-making across teams.

• Integrated AI into end-to-end design workflows to accelerate research synthesis, concept exploration, and content iteration while maintaining high craft and human-centered judgment.

Lead Product Designer (Mar 21 - Dec 22)

• Owned end-to-end design for booking, payments, onboarding, and marketplace experiences.

• Drove product outcomes through usability testing, insights synthesis, and iterative prototyping.

• Improved cross-functional alignment with clear storytelling, design rationale, and documentation.

Senior Product Designer (Oct 2019 - Mar 21)

• Led first major product rebrand and UI modernization across mobile + web.

• Directed visual direction and partnered with engineering to improve search and discovery.

Associate Design Director (2016 - 2019)

• Directed digital design across global web, email, mobile, and social channels.

• Owned concept → execution for large-scale creative campaigns.

• Built scalable toolkits for global markets, improving content consistency and velocity.

Senior Digital Designer (2014 - 2016)

• Developed scalable global campaign assets that preserved Benefit’s brand voice across diverse markets.

Interactive Designer (2011-2014)

Graphic Designer (2008 - 2011)

• Client list includes: Landor, Citi Bank, Brown Forman

Graphic Designer (2004 - 2008)