Sr. Manager of Product Design and Lead Product Designer (Dec 2022 - Present)

• Led onboarding redesign, increasing activation +46% and reducing time to first booking –25%

• Shipped marketplace and monetization improvements (including NCC accept/decline), driving +12% completion and +16% client monetization

• Partnered with PM/Eng/Data to define strategy, run experiments, and deliver measurable conversion and retention gains

• Integrated AI into design workflows to accelerate synthesis and iteration while maintaining high craft and human judgmentiteration while maintaining high craft and human-centered judgment.

Lead Product Designer (Mar 21 - Dec 22)

• Owned end-to-end design for booking, payments, onboarding, and marketplace experiences.

• Drove product outcomes through usability testing, insights synthesis, and iterative prototyping.

• Aligned stakeholders through clear storytelling, design rationale, and documentation.

Senior Product Designer (Oct 2019 - Mar 21)

• Led first major product rebrand and UI modernization across mobile + web.

• Directed visual direction and partnered with engineering to improve search and discovery.

Associate Design Director (2016 - 2019)

• Directed digital design across global web, email, mobile, and social channels.

• Owned concept → execution for large-scale creative campaigns.

• Built scalable toolkits for global markets, improving content consistency and velocity.

Senior Digital Designer (2014 - 2016)

• Developed scalable global campaign assets that preserved Benefit’s brand voice across diverse markets.

Interactive Designer (2011-2014)

Graphic Designer (2008 - 2011)

• Client list includes: Landor, Citi Bank, Brown Forman

Graphic Designer (2004 - 2008)